Since 2011, digital advertising has been gaining a lot of traction and many of us think that print ads have become obsolete now. This is true that digital advertising has taken the place of print advertising in many spaces however, print is not gone.
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Customers nowadays are smarter than ever which means that grabbing their attention has also become harder. They know what kind of product they need and why they need it when they visit a tradeshow.
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For any business, establishing a stronger presence and brand identity is very important to separate it from its competitors while allowing the corporation to stand out uniquely with its own branding, communication and value.
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In the digital world, print marketing may be considered mundane and a bit out of place but no one can deny the look, feel and customization that has always been a pro fact for the print industry.
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While 2020 has been one of the worst years, 2021 so far has been quite unpredictable. Such an uncertainty is caused by the COVID-19 and its many variants, forcing people and businesses to take immediate safety precautions.
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